JASON MCELWEENIE

713 591 5408 – jaymac4@gmail.com

LinkedIn: http://www.linkedin.com/in/jasonmcelweenie

QUALIFICATIONS PROFILE

Results-driven Web Marketing Professional with 8+ year’s experience managing high-profile projects using Design, Search Engine Marketing, Pay-Per-Click Management and Social Media Marketing. Expert presenter and businessperson, able to forge solid relationships with strategic partners and build consensus across multiple organizational levels.  Tendency to thrive in deadline-driven environments, with an emphasis on design quality and working within strict budget requirements.

Core Competencies include:

PROFESSIONAL EXPERIENCE

Schipul the Web Marketing Company, Houston, Texas – 12/2005 to 11/2009

Business Development/Search Engine Marketing Director/Graphic Designer

Responsible for enhancing Schipul clients’ Search Engine Marketing operations, as well as Schipul’s own in-house marketing. Including creating operational policies, selecting and evaluating vendors, hiring and managing personnel, training, and project management. Served as a liaison between the web team and clients ensuring the marketing message was consistent from initial design idea through implementation.

Key Achievements:

• Revitalized the Search Engine Marketing (SEM) team in a time the company entertained the idea dissolving the department. Restored stability by maintaining and exceeding client expectations after 3 previous SEM Directors abruptly resigned.
• Maintained multiple client SEM campaigns using onsite and offsite Search Engine Optimization (SEO) and Pay-Per-Click (PPC).
• Promoted Schipul’s Social Media Consulting (SMC) services online using various techniques to secure a constant #1-2 listing in Google out of 18+ million results for the term Social Media Consulting.
• Propelled various Schipul clients to the top 2 positions in Google Local Search using various on and offsite SEO/SEM.
• Increased site traffic, Quality Score, and other elements by initiating and closely monitoring monthly PPC campaigns for a variety of clients.
• Performed Webmaster duties for the Society of Petroleum Engineers – The Gulf Coast Section.
• Redesigned many websites, including the NY Emmys, by easing their ability to promote their sites, and/or causes, with a fully functional and easy to navigate website.
• Created and generated various Schipul Promotional materials including magazine ads and specially designed Schipul Baseball cards for SchipulCon.
• Inspired creativity in Schipul and their Social Media Services by coordinating and developing multiple Schipul team videos.

Crazy Toyz-Toyz for Rent, Toronto/Montreal/Houston, Texas – 2001 to 2005

Operations Manager/Graphic Designer

Responsible for the Crazy Toyz/Toyz for Rent web operations under the product design/development department. Including the creation of operational policies, vendor selection and management, hiring and managing personnel, training, product design/development and project management. When CEO was diagnosed with cancer operations were paused and I acted as personal assistant to the CEO when he sought care in Houston.

Key Achievements:

• Designed Crazy Toyz and Toyz for Rent websites
• Coordinated all Ebay auctions of stock items
• Streamlined and executed all day to day operations of Crazy Toyz and Toyz for Rent appointment only showrooms.
• Organized and supervised relocation of business from Toronto to Montreal
• Staffed and managed all office and showroom personnel

OTHER EXPERIENCE

PUBLIC SPEAKING

Invited speaker at advertising, communications, marketing, public relations and technology events, training seminars and conferences.  Recent public speaking engagements include:

NONPROFIT EXPERIENCE

EDUCATION/TRAINING

Web and Graphic Design, (2001), Associates Degree

triOS, Kitchener, Canada

MEMBERSHIPS, CONFERENCES, COMMUNITY INVOLVEMENT

American Marketing Association (Present)

Net Squared (2006-Present) – Organization to assist non-profits with technology challenges, Houston, TX

Houston AIR Rally, (2006-2007) – Teams build an accessible site in 8 hours, Houston, TX

South by Southwest Interactive (2007 – 2008 – 2010) -Web technologies conference, Austin, TX

INTERESTS AND HOBBIES

Design – Canerican www.canerican.com

Photography – Flickr www.flickr.com/deneyterrio

Blogging – The SEM Blog www.thesemblog.com

Podcasting – Low End Theory www.lowendtheory.net

Video – youtube.com/ashj1981, youtube.com/whereisclutchy

REFERENCES

Supplied upon request